App of the Week: Mailchimp

October 30, 2023
App of the Week: Mailchimp

Are you looking for a powerful email marketing solution to help your small business thrive? Well, you're in for a treat. This week, I want to introduce you to Mailchimp, an all-in-one marketing platform that's designed to make your marketing efforts smarter and your growth faster. In this article, we'll dive deep into what Mailchimp is, its key features, pricing options, use cases, integrations, and its accessibility and user experience. Plus, we'll compare Mailchimp to another popular platform, ActiveCampaign. Let's get started!

What is Mailchimp?

Mailchimp is more than just an email marketing tool; it's an all-in-one marketing platform that empowers small businesses like yours with the tools they need to succeed. Whether you're a seasoned marketer or a beginner, Mailchimp offers AI-powered, user-friendly features that put your audience at the heart of your marketing efforts. With Mailchimp, you can:

  • Send Marketing Emails and Automated Messages: Craft eye-catching emails and set up automated campaigns to engage your audience effectively.
  • Create Targeted Ad Campaigns: Reach the right people at the right time through personalized advertising campaigns.
  • Build Landing Pages: Create high-converting landing pages to capture leads and drive sales.
  • Send Postcards: Yes, physical postcards! Mailchimp enables you to send postcards to your customers for a unique touch.
  • Simplify Reporting and Analytics: Get insights into your campaign's performance and make data-driven decisions.
  • Sell Online: Set up an online store and manage your e-commerce business with ease.

Mailchimp is a cloud-based solution that centralizes your marketing efforts, making it easier to manage your email marketing, advertising, and more, all from a single dashboard.

Key Features

Now that you know what Mailchimp is, let's take a closer look at its key features and explore why they are so valuable for your business:

Pre-built Email Templates

What it's used for: Pre-built email templates are like a treasure trove for businesses that want to jumpstart their email marketing campaigns. Mailchimp offers a variety of professionally designed templates that you can customize to fit your brand.

Why it's useful: These templates are a time-saver, especially if you're new to email marketing or design. They ensure your emails look polished and engaging without the need for a graphic designer. Using these templates, you can maintain a consistent brand identity in your emails, boosting your brand recognition.

300+ Integrations

What it's used for: The 300+ integrations available in Mailchimp allow you to connect the platform to other tools you use daily, such as CRM systems, e-commerce platforms, and more. This connectivity enables data sharing and workflow automation.

Why it's useful: Integrations make your life easier by streamlining your processes. For example, if you're running an e-commerce business, integrating your online store with Mailchimp can help you automate abandoned cart emails, segment your customers, and deliver personalized recommendations. The result? A more efficient and effective marketing strategy.

Basic Reporting & Analytics

What it's used for: Mailchimp's reporting and analytics tools enable you to measure the impact of your campaigns and gain insights into your audience's behavior. You can track open rates, click-through rates, conversion rates, and more.

Why it's useful: These insights are like a GPS for your marketing strategy. They help you understand what's working and what's not, allowing you to fine-tune your campaigns for better results. By making data-driven decisions, you can allocate your resources where they'll have the most impact and continuously improve your email marketing efforts.

Forms & Landing Pages

What it's used for: Forms and landing pages are essential for capturing leads and converting visitors into subscribers and customers. Mailchimp provides tools to create these, allowing you to design and deploy them without needing a developer.

Why it's useful: These features are your digital storefront. They empower you to grow your email list, foster relationships with potential customers, and drive conversions. With the ability to create high-converting landing pages and forms, you'll increase your chances of turning website visitors into loyal subscribers and paying customers.

Creative Assistant

What it's used for: The Creative Assistant in Mailchimp is an AI-powered tool that offers suggestions and recommendations to enhance your content. It assists you in crafting more engaging and effective marketing materials.

Why it's useful: Content is king in the digital world. The Creative Assistant takes your content creation to the next level by offering insights and ideas that can make your emails, ads, and other marketing materials more compelling. It's like having a virtual marketing collaborator that ensures your messages resonate with your audience.


Mailchimp offers several pricing plans to suit your business's needs:

  • Free: $0.00 - Great for beginners. It includes pre-built email templates, basic reporting, and 300+ integrations.
  • Essentials: $13.00 - Ideal for businesses looking to send the right content at the right time with A/B testing, email scheduling, and more.
  • Standard: $20.00 - For those who want to take their marketing to the next level with personalization, predictive segmentation, and advanced customer journeys.
  • Premium: $350.00 - The most advanced plan with unlimited contacts, multivariate testing, and dedicated onboarding support, designed for teams.

Use Cases

Mailchimp is a versatile platform with applications in various industries and for different business types. Here are some common use cases:

  • E-commerce: Boost sales, engage customers, and recover abandoned carts.
  • Nonprofits: Promote your cause, gather donations, and engage supporters.
  • Local Businesses: Drive foot traffic, increase brand awareness, and communicate with your community.
  • B2B Companies: Nurture leads, build relationships, and convert prospects into customers.


Mailchimp offers over 300 integrations, making it easy to connect with the tools you already use. Whether you want to integrate with your e-commerce platform, CRM, or social media, Mailchimp has you covered.

Shopify Integration

Shopify is one of the most widely used e-commerce platforms. During the checkout process, Shopify can ask your customers if they’d be interested in receiving promotional emails from your brand. If they agree, MailChimp for Shopify will automatically add their email address to your list. The customers are also automatically added to their own list, making it simple to target emails specifically to former customers.

WordPress Integration

WordPress is one of the world's most widely used content management systems. With MailChimp for WordPress, you can conveniently add sign-up forms to your website, encouraging your visitors to sign up for promotional emails. You get control over what each form field says, so you can customize it to appeal to your audience. It’s also developer friendly, with custom HTML options for savvier users.

Google Analytics Integration

You can easily add Google Analytics tracking tags to your emails, giving you valuable information about how many visits, clicks, and sales your emails are generating. You can access information about your email campaigns directly in your Google Analytics reports, helping you accurately gauge your ROI.

Insightly Integration

Insightly provides CRM and project management functionality for businesses. By integrating it with MailChimp, you can easily send email marketing campaigns to your leads to generate interest in your product or service. You can make sure contacts are included in the right campaigns, look at what emails have already been sent, and implement prospecting email campaigns to bring in new leads.

Accessibility and User Experience

Mailchimp's user-friendly interface and extensive knowledge base make it accessible to marketers of all skill levels. You'll find plenty of resources, guides, and a responsive support team to assist you along the way.

Mailchimp in Comparison to ActiveCampaign

Now that you're familiar with Mailchimp, you might be wondering how it stacks up against another popular platform, ActiveCampaign. To help you decide which one suits your needs better, we've got it all sorted for you in this article.

Ready to give Mailchimp a go? Sign up now and experience the difference for yourself. Your business deserves it!

Not enough SaaS yet? click here to read last week's app.

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