Mailchimp vs ActiveCampaign

September 18, 2023
Mailchimp vs ActiveCampaign

When it comes to email marketing, choosing the right tool can make a world of difference in the success of your campaigns. In this comprehensive comparison, we'll explore the differences between ActiveCampaign and Mailchimp, two prominent email marketing platforms. Your choice between these tools can significantly impact your email marketing efforts, so let's dive in and dissect their features, capabilities, and pricing to help you make an informed decision.

Choosing the Right Email Marketing Tool

In the digital landscape, selecting the right email marketing tool is akin to choosing the right paintbrush for an artist—it's essential for creating a masterpiece. Both ActiveCampaign and Mailchimp offer a plethora of features and functionalities, but understanding their nuances is crucial. In this section, we'll delve into the factors that can help you decide which tool aligns best with your email marketing needs.

Email Campaigns

Both ActiveCampaign and Mailchimp excel in helping you create effective email campaigns. However, their approaches differ significantly, and understanding these distinctions can be instrumental in making an informed decision about which platform best suits your specific needs.


  • Ideal for small businesses.
  • User-friendly interface with a drag-and-drop email editor.
  • Limited free plan email templates; over 100 templates available with paid plans.
  • Easier for beginners with no training required.


  • Suitable for seasoned marketers.
  • Offers over 250 customizable templates.
  • Robust email marketing automation features.
  • Learning curve but ample resources and tutorials available.

The choice between the two depends on your business's unique needs.

Marketing Automation

While Mailchimp boasts powerful automation capabilities, ActiveCampaign takes it a step further by providing a more robust and intricate automation system that allows for highly personalized and targeted communication with your audience.


  • Suitable for most small businesses.
  • Basic trigger automation options.
  • Limited split testing capabilities.


  • Advanced automation workflows.
  • Email and SMS marketing automation.
  • Detailed automation mapping.
  • Ideal for those seeking advanced automation features.

Email List Building

Building a substantial email list is vital for successful email marketing. Both tools offer list-building tools, but they each bring unique features and strategies to the table.


  • Includes a straightforward landing page builder in the free plan.
  • Offers responsive forms.
  • Limited customization options for forms.


  • Landing pages available as an additional paid feature.
  • Mobile-friendly and responsive forms.
  • Innovative lead-scoring function for higher-quality lists.

Audience Segmentation

Effective audience segmentation is a crucial aspect of crafting targeted emails that resonate with your recipients. To shed light on this critical step, let's delve into how both tools handle this pivotal task.


  • Segmentation by lists, tags, and custom fields.
  • Custom fields for precise data storage.
  • Streamlined segmentation process.


  • Segmentation by lists and simple one-condition segmentation.
  • Limited listing options.
  • Contacts can only be included in one list per campaign.

ActiveCampaign's segmentation capabilities provide more flexibility and ease of use.

Analytics and Reporting

Gaining insights into your email campaign's performance is essential for making informed decisions and optimizing your strategy. In this context, let's explore how both tools approach this vital aspect, with a particular emphasis on ActiveCampaign's comprehensive reporting features:


  • Provides essential performance metrics.
  • Limited real-time reporting.
  • E-commerce reporting for multiple platforms.


  • Detailed campaign, automation, and contact data reports.
  • Deal overview and funnel reports.
  • Comprehensive analytics to improve campaign performance.


we'll take a closer look at how both platforms handle pricing, with a noteworthy mention of Mailchimp's free plan, which makes it an attractive option for those seeking basic features without breaking the bank. On the other hand, ActiveCampaign, though pricier, provides access to a wide range of advanced functionalities.


  • Free plan and 30-day trial.
  • Affordable pricing for basic features.
  • Premium plan relatively expensive for additional features.


  • No free plan but offers a 14-day free trial.
  • Second-tier plan (Plus) includes essential features.
  • Higher pricing for advanced sales and marketing features.

Choose based on your business's needs and budget.

Customer Support

When it comes to customer support and accessing helpful resources, you'll find that both tools excel in providing responsive assistance to their users. Let's explore how each platform ensures your questions are answered and your issues are resolved efficiently, backed by a variety of self-help resources to facilitate your experience:


  • 24/7 chat and email support.
  • One-on-one training available.
  • Extensive resource center, community, and ActiveCampaign University.


  • 24/7 chat and email support.
  • Priority customer support in premium plan.
  • Mailchimp 101, help center, webinars, and marketing inspiration articles.

while ActiveCampaign caters to users looking for a rich support ecosystem and in-depth guidance, Mailchimp excels in providing a user-friendly interface that simplifies the marketing process. Your choice between the two will depend on your specific needs and preferences, whether you value extensive support or ease of use in your marketing endeavors. Read the full comparison here.


In conclusion, the choice between ActiveCampaign and Mailchimp hinges on your business's specific requirements, budget, and expertise level. Consider your priorities and select the tool that aligns best with your email marketing goals.

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